Challenge
Turn a familiar sneaker product into a memorable digital presentation without losing the clarity of selection and purchase. The experience also had to remain understandable when the 3D scene was reduced for smaller screens.
INTERACTIVE 3D COMMERCE CONCEPT
DROP interactive 3D store
An art-directed sneaker storefront built around a real-time 3D product, scroll choreography, three editions, and a responsive purchase path.
01 / BREAKDOWN
Challenge, solution, and result
Solution
The interface makes the product the main character: a real-time Three.js scene, controlled scroll choreography, three visual editions, and a direct path from exploration to selection. Responsive states preserve the story while reducing graphical pressure on mobile devices.
Result
A working commerce concept that demonstrates the complete presentation logic across desktop and mobile: product discovery, edition switching, interaction, and a clear purchase decision.
Technology
React, Three.js, WebGL.